How to Read Donald Duck is a book-length essay by Ariel Dorfman and Armand Mattelart .. Both the Spanish title Para Leer al Pato Donald and the literal English title How to Read Donald .. 41–45; ^ Jump up to: McClennen ( ), p. by Ariel Dorfman First published Sort by. title, original Para Leer al Pato Donald: Comunicación de Masas y Colonialismo (Paperback). Published Para acceder al conocimiento, que es una forma de poder, no podemos seguir suscribiendo con la vista y la lengua vendadas, los rituales de iniciación con que .

Author: Nikolabar Vudoshura
Country: Switzerland
Language: English (Spanish)
Genre: Music
Published (Last): 13 May 2012
Pages: 95
PDF File Size: 4.43 Mb
ePub File Size: 10.25 Mb
ISBN: 985-9-71549-257-4
Downloads: 37617
Price: Free* [*Free Regsitration Required]
Uploader: Gusida

In his view this argument had not aged a bit by the s. Overcopies of the work had been sold.

Tellingly, none of them addressed the topic of exploitation of women. Dorfman has admitted that, as a kid, he had bought into the notion of the American Dream. They had a shared oppressor to confront, the Disney Company itself.

He used the passport to migrate to Francewell away from Latin America. It was part of a cultural counter-offensive, intended to free Chile from American cultural influence. In the original Pra American version of the text, the nephews have the idea to teach them square dancing.

This page was last edited on 31 Octoberat It is not a “careful” academic study. This ensures that research of the topic will continue, as it is essential to understanding to mattepart the tensions existing between local identities, and the global economic and political situation.

Please consider splitting content into sub-articles, condensing it, or adding or removing subheadings. It also explored the political implications of the Theatre of the Absurd. The book’s thesis is that Disney comics are not only a reflection of the prevailing ideology at the time capitalismbut that they are also pto of this, and are active agents in spreading the ideology.


An estimated 1 million readers per week purchased Disney comics. It combines historical, theoretical, and political analysis with empirical data, martelart was itself a rarity in its historical era.

Para leer al Pato Donald – Ariel Dorfman, Armand Mattelart – Google Books

It is instead a polemical work with a political aim. While the work was published in Chile, and the writers had settled there, it should be pointed out that neither one of them was born in Chile. Women are depicted in stereotypical subordinate terms. He also argued that literature assumes violence and fosters rebellion.

In contrast, How to Read Donald Duck offered an ideological analysis. America is presented in the book as a class enemy. According to McClennen, the main aspects of media criticism by Ariel Dorfman can be located in just two of his non-fiction works: However, its style and methods have not been replicated by subsequent scholars. Please help improve it or discuss these issues on the talk page. Donald’s antics are depicted as innocent fun.

Third World nations are depicted in terms of racial and cultural stereotypesand their peoples are depicted as infantile. The Chile of the early s had an economy dominated by American corporations. The writers argued that imperialism was hiding beneath an innocent and wholesome facade. Ariel Dorfman Armand Mattelart. Since the time How to Read Donald Duck was written, Dorfman continues to serve as a critic of media culture.

How to Read Donald Duck was written in the context of Chile’s ongoing cultural revolution. Augusto Pinochet rose to power as a dictator. According to Mattelart, How to Read Donald Duck decodes the ethnocentrism of media works produced by the United States, which he identifies as a “new imperial pole”.

Tomlinson examines the identification of imperialist ideology as defined by the book. He did not become involved with the rebelliousness of Berkeley’s youth culturefearing that the authorities would deport him from the country.

Further studies and published works have considered the relations between the Disney Company as a corporation, the world economythe imagination of children, consumer culture, and mass marketing. It was a work of literary criticismexamining the theatrical works of Harold Pinter and focusing dorfmsn the violence, conflicts, and lack of communication within them.


The comics feature anti-communist and anti-revolutionary propaganda. Consequently, social authority is depicted as ever-lasting and never challenged. His political opponents were supported by the United States. The burning was televised, and Dorfman himself witnessed it through a television set.

Para leer al pato Donald. Comunicación de masas y colonialismo

Consumption replaces production as the focus of interest. The depictions of dorvman characters are, in their view, both sexist and emasculating. Animated short films were seemingly out of their scope, and often unavailable for study. The book assumes that a change in government that has cultural support could result in a radical social transformation.

Armand Mattelart had a background in the social sciences and communication studies. The specific chapter From the Noble Savage to the Third World argues that Third-World people are depicted as “childlike” in Disney comics dorf,an in need of supervision by the “adult people” of the Western world.

Dorfman was ecstatic and the success of his chosen leader had a profound effect on Dorfman’s life and literary work. This article has multiple issues. The symbol is directed at children, in order to cultivate their raw and self-indulgent egoism. The writers argued that the narratives of the comics featured ideological support for businessfor individualismand consumer capitalism[18] elements which were in opposition to the socialist values of egalitarianismdemocracyand collectivism.

Bloch suggested that cultural forms can inspire social reforms. They wanted to protect Chile from “the enemy of class structure”.

Author: admin